TY  - BOOK
AU  - Gesteland,Richard R.
TI  - Cross-cultural business behavior: marketing, negotiating and managing across cultures 
SN  - 817649156X
PY  - 2000///
CY  - New Delhi
PB  - Viva Books Private Ltd
KW  - Business etiquette
KW  - Export marketing
KW  - Intercultural communication
KW  - Negotiation in business
KW  - National characteristics
ER  -