TY  - BOOK
AU  - Neidle,Andrea
TI  - How to get into advertising: a guide to careers in advertising, media and marketing communications 
SN  - 0826457673 (pbk.) :
PY  - 2002///
CY  - London
PB  - Continuum
KW  - Advertising
KW  - Vocational guidance
N1  - Previous ed.: London: Cassell, 2000; Includes bibliographical references (p. [216]-220) and index; Getting in -- The business of advertising -- Account management -- Account planning -- The creative team - copywriting and art direction -- Advertising media - planning and buying -- New media -- Marketing communications - direct marketing, public relations, sales promotion (the marketing mix) -- Creative services -- Selling yourself - how to get the job you want -- Graduate training and interviews -- The right course for you -- Ask the students -- The value of work experience -- Getting their foot in the door
ER  -