TY  - BOOK
AU  - English,Marc
TI  - Designing identity: graphic design as a business strategy 
SN  - 1564966801 :
AV  - HD59.2 .E54 2000
PY  - 2000///
CY  - Gloucester, Mass.
PB  - Rockport Publishers
KW  - Corporate image
KW  - Case studies
KW  - Logos (Symbols)
KW  - Graphic design (Typography)
KW  - Advertising
N2  - Profiled in this book are nine case studies each providing insight into a specific business arena, and the unique role design plays in developing an identity as part of a strategy for success. Some of the best designers in the field today explain their process in creating identities, from initial client meetings and planning, through logo development and a wide variety of identity applications. The volume also includes a showcase of identity projects, from local ventures to national enterprises, further details of the objectives of client and designer
ER  -