TY  - MANSCPT
AU  - Forbes,Thom
TI  - Webworks: advertising 
SN  - 1564965643 (pbk.) :
PY  - 2000///
CY  - Gloucester
PB  - Rockport Publishers
KW  - Internet advertising
KW  - Internet marketing
KW  - Web sites
KW  - Design
KW  - Graphic design (Typography)
KW  - Computer network resources
KW  - Advertising
KW  - Brand name products
N1  - Includes bibliographical references and index
N2  - From fundamental content and structure to alternative ways of presenting material, Web Works: Advertising explores branding on the Web. This informative book presents a variety of hard-sell and soft-sell approaches used by the most successful advertisers on the Web
ER  -