TY  - BOOK
AU  - Fishel,Catharine
TI  - Redesigning identity: graphic design stategies for success 
SN  - 1564966240 :
PY  - 2000///
CY  - Gloucester, Mass.
PB  - Rockport
KW  - Commercial art
KW  - Corporate image
KW  - Case studies
KW  - Trademarks
KW  - Industrial design coordination
N2  - Image is king. Ten case studies plus an international showcase of work illustrate how a new visual identity can define a company and communicate its goals to the marketplace. Visual identity is a signature; learn how top firms redesign graphic signatures with success
ER  -