TY  - BOOK
AU  - Beckwith,Harry
TI  - The invisible touch: the four keys to modern marketing 
SN  - 0446524174 :
AV  - HD9980.5 .B423 2000
PY  - 2000///
CY  - New York
PB  - Warner Books
KW  - Service industries
KW  - Marketing
N2  - "The Invisible Touch, " Harry Beckwith's follow-up to his bestselling debut, "Selling the Invisible, " offers an up-front, provocative look at what's at the heart of any successful service-oriented business--a knack for attracting clients and keeping them satisfied
ER  -