TY  - BOOK
AU  - Sherr,Leslie H.
AU  - Katz,David J.
TI  - Design for response: creative direct marketing that works 
SN  - 1564963802 :
PY  - 1999///
CY  - Gloucester, Mass.
PB  - Rockport
KW  - Printing
KW  - Advertising, Direct-mail
KW  - Graphic arts
N2  - This book gathers together some of the world's best direct response programs from a range of media to give designers and clients a comprehensive, strategic understanding of why and how successful campaigns work. Includes detailed case studies followed by print, three-dimensional, and electronic examples
ER  -