TY - BOOK AU - Rothschild,Deborah Menaker AU - Lupton,Ellen AU - Goldstein,Darra ED - Williams College. ED - Cooper-Hewitt Museum. TI - Graphic design in the mechanical age: selections from the Merrill C. Berman collection SN - 0300074948 : AV - NC997.A4 W487 1998 PY - 1998/// CY - New Haven, Conn. PB - Yale University Press in conjunction with Williams College Museum of Art [and] Cooper-Hewitt National Design Museum, Smithsonian Institution KW - Berman, Merrill C. KW - Graphic arts KW - Exhibitions KW - Political posters KW - Commercial art KW - Advertising KW - Social aspects N1 - "Art and design from the Merrill C. Berman collection" -- Half t.p; Catalog of an exhibition to be held at the Williams College Museum of Art, Williamstown, Massachusetts and the Cooper-Hewitt National Design Museum, New York, N.Y N2 - Drawing from Merrill C. Berman's private collection of twentieth-century posters, ads, photomontages, and graphic ephemera, this book showcases more than two hundred examples of progressive graphic design from the 1920s and 1930s. European, Soviet, and American avant-garde designers and artists of the time, using new technologies of mass production and mass distribution, marketed everything from salad oil and cigarettes to communism, utopian socialism, and the avant-garde itself. These selections from the Berman Collection, most never before shown or reproduced in the United States, include works by well-known artists (Lissitzky, Rodchenko, Man Ray, and others) and by lesser-known masters. The book begins by detailing Berman's pivotal role in shaping the history of graphic design as he amassed his collection ER -