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Introduction to mass communication : media literacy and culture / by Stanley J. Baran, Bryant University.

By: Language: English Publisher: New York : McGraw Hill, 2024Edition: 2024 ReleaseDescription: xxv , 389 pages : color illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781266873492 (paperback)
Subject(s): LOC classification:
  • P90 .B284 2024
Summary: "Introduction to Mass Communication, 13e, focuses on literacy and culture, equipping students with essential skills in today's ever-changing media landscape. Along with the core content, students are supported by a suite of personalized study tools, customizable assessments, new scenario-driven activities, and writing tools in McGraw Hill. Instructor's Guide to Connect for Introduction to Mass Communication: Media Literacy and Culture McGraw Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school-specific gradebooks, if required"--

Include Glossary.

Includes bibliographical references and index.

"Introduction to Mass Communication, 13e, focuses on literacy and culture, equipping students with essential skills in today's ever-changing media landscape. Along with the core content, students are supported by a suite of personalized study tools, customizable assessments, new scenario-driven activities, and writing tools in McGraw Hill. Instructor's Guide to Connect for Introduction to Mass Communication: Media Literacy and Culture McGraw Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school-specific gradebooks, if required"--

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