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Marketing research.

By: Malhotra, Naresh K.
Contributor(s): Birks, David F | Wills, Peter.
Publisher: Harlow : Financial Times/Prentice Hall, 2012Edition: 4th ed. / Naresh Malhotra, David Birks, Peter Wills.Description: 1 v. (various paging) ; 27 cm.ISBN: 9780273725855 (pbk.); 0273725858 (pbk.).Subject(s): Marketing research
Holdings
Item type Current library Home library Shelving location Call number Status Date due Barcode
Books Books American University in Dubai American University in Dubai Main Collection HF 5415.2 .M29 2012 (Browse shelf(Opens below)) Available 5060355

Previous ed.: 2007.

Includes bibliographical references and index.

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