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Marketing research.
By: Malhotra, Naresh K.
Contributor(s): Birks, David F | Wills, Peter.
Publisher: Harlow : Financial Times/Prentice Hall, 2012Edition: 4th ed. / Naresh Malhotra, David Birks, Peter Wills.Description: 1 v. (various paging) ; 27 cm.ISBN: 9780273725855 (pbk.); 0273725858 (pbk.).Subject(s): Marketing researchItem type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode |
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Books | American University in Dubai | American University in Dubai | Main Collection | HF 5415.2 .M29 2012 (Browse shelf(Opens below)) | Available | 5060355 |
Previous ed.: 2007.
Includes bibliographical references and index.
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