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Introduction to mass communication : media, literacy, and culture / Stanley J. Baran.

By: Publication details: New York : McGraw-Hill, c2012.Edition: 7th edDescription: xx, 449 p. : col. ill. ; 28 cmISBN:
  • 9780073526157 (pbk.) :
  • 0073526150 (pbk.) :
Subject(s): LOC classification:
  • P90 .B284 2012
Contents:
PART 1. Laying the groundwork. Chapter 1. Mass communication, culture, and media literacy -- Chapter 2. Convergence and the reshaping of mass media. PART II. Media, media industries, and media audiences. Chapter 3. Books -- Chapter 4. Newspapers -- Chapter 5. Magazines -- Chapter 6. Film -- Chapter 7. Radio, recording and popular music -- Chapter 8. Television, cable, and mobile video -- Chapter 9.Video games -- Chapter 10.The Internet and the world wide web. PART III. Supporting Industries. Chapter 11. Public relations -- Chapter 12. Advertising. PART IV. Mass-mediated culture in the information age. Chapter 13. Theories and effects of mass communication -- Chapter 14. Media freedom, regulation, and ethics -- Chapter 15. Global media.

PART 1. Laying the groundwork. Chapter 1. Mass communication, culture, and media literacy -- Chapter 2. Convergence and the reshaping of mass media. PART II. Media, media industries, and media audiences. Chapter 3. Books -- Chapter 4. Newspapers -- Chapter 5. Magazines -- Chapter 6. Film -- Chapter 7. Radio, recording and popular music -- Chapter 8. Television, cable, and mobile video -- Chapter 9.Video games -- Chapter 10.The Internet and the world wide web. PART III. Supporting Industries. Chapter 11. Public relations -- Chapter 12. Advertising. PART IV. Mass-mediated culture in the information age. Chapter 13. Theories and effects of mass communication -- Chapter 14. Media freedom, regulation, and ethics -- Chapter 15. Global media.

Includes bibliographical references and index.

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