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Cutting edge advertising : how to create the world's best print for brands in the 21st century / Jim Aitchison.

By: Publication details: Singapore ; New York, NY : Pearson Prentice Hall, 2004.Edition: 2nd edDescription: xv, 402 p. : ill. (some col.) ; 23 cmISBN:
  • 9789812445575 (pbk.) :
  • 9812445579 (pbk.) :
Other title:
  • How to create the world's best print for brands in the 21st century
Subject(s): LOC classification:
  • HF5823 .A57 2004
Contents:
Unconventional wisdom -- How to find your voice -- The eight greatest lies you'll ever be told -- The creative work before the creative work -- How to get an idea -- The five critical choices -- How to craft visuals -- How to craft copy -- The global view -- The cutting edge agenda.
Summary: "Reprinted ten times in four years and now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted."--BOOK JACKET.
Holdings
Item type Current library Home library Shelving location Call number Status Date due Barcode
Books Books American University in Dubai American University in Dubai Main Collection HF 5823 .A57 2004 (Browse shelf(Opens below)) Available 600431

Includes bibliographical references (p. 394) and index.

Unconventional wisdom -- How to find your voice -- The eight greatest lies you'll ever be told -- The creative work before the creative work -- How to get an idea -- The five critical choices -- How to craft visuals -- How to craft copy -- The global view -- The cutting edge agenda.

"Reprinted ten times in four years and now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted."--BOOK JACKET.

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