Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler.

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Publication details: Hoboken, N.J. : Wiley, c2003.Description: xviii, 206 p. ; 24 cmISBN:

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HF 5415 .K63127 2003 (Browse shelf(Opens below))	Available		694463

Published simultaneously in Canada.

Includes bibliographical references (p. 189-193) and index.

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