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Trust or consequences : build trust today or lose your market tomorrow / Al Golin.

By: Publication details: New York : American Management Association, c2004.Description: viii, 248 p. : 24 cmISBN:
  • 0814472087 :
Subject(s): LOC classification:
  • HF5387 .G65 2004
Contents:
Trust Trends: A transparent Age, Online Relationships, and a Breakdown in Corporate Values -- More Than a Nice-Sounding Word: The Bottom-Line Benefits -- The Damage Done: Post-Enron Possibilities -- Fix It Before It Breaks -- If You Can't Do It, Please Say So -- The Human Touch -- Humility: Developing a Nonarrogant Attitude -- Speed, Truth, and Other Good Ways to Respond to Bad Times -- Tough Trust Decisions -- The Media: How to Develop Relationships That Build Trust -- Great Acts of Trust -- Acts of Distrust -- The Ten Commandments of Organizational Trust.
Summary: Filled with provocative ideas about why many companies overlook trust issues, "Trust or Consequences" brings the subject to center stage--where it must remain if companies are to regain stakeholder loyalty and competitive advantage.

Includes index.

Trust Trends: A transparent Age, Online Relationships, and a Breakdown in Corporate Values -- More Than a Nice-Sounding Word: The Bottom-Line Benefits -- The Damage Done: Post-Enron Possibilities -- Fix It Before It Breaks -- If You Can't Do It, Please Say So -- The Human Touch -- Humility: Developing a Nonarrogant Attitude -- Speed, Truth, and Other Good Ways to Respond to Bad Times -- Tough Trust Decisions -- The Media: How to Develop Relationships That Build Trust -- Great Acts of Trust -- Acts of Distrust -- The Ten Commandments of Organizational Trust.

Filled with provocative ideas about why many companies overlook trust issues, "Trust or Consequences" brings the subject to center stage--where it must remain if companies are to regain stakeholder loyalty and competitive advantage.

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