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Webworks : advertising / Thom Forbes.

By: Series: WebworksPublication details: Rockport Publishers, 2000. Gloucester :Description: 191 p. : chiefly col. ill. ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1564965643 (pbk.) :
Subject(s): Summary: From fundamental content and structure to alternative ways of presenting material, Web Works: Advertising explores branding on the Web. This informative book presents a variety of hard-sell and soft-sell approaches used by the most successful advertisers on the Web.
Holdings
Item type Current library Home library Shelving location Call number Status Date due Barcode
Books Books American University in Dubai American University in Dubai Main Collection HF 6146 .I58 F67 2000 (Browse shelf(Opens below)) Available 624635

Includes bibliographical references and index.

From fundamental content and structure to alternative ways of presenting material, Web Works: Advertising explores branding on the Web. This informative book presents a variety of hard-sell and soft-sell approaches used by the most successful advertisers on the Web.

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