Webworks : advertising / Thom Forbes.

By:

Forbes, Thom

Series: WebworksPublication details: Rockport Publishers, 2000. Gloucester :Description: 191 p. : chiefly col. ill. ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

1564965643 (pbk.) :

Subject(s):

Summary: From fundamental content and structure to alternative ways of presenting material, Web Works: Advertising explores branding on the Web. This informative book presents a variety of hard-sell and soft-sell approaches used by the most successful advertisers on the Web.

Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HF 6146 .I58 F67 2000 (Browse shelf(Opens below))	Available		624635

Includes bibliographical references and index.

From fundamental content and structure to alternative ways of presenting material, Web Works: Advertising explores branding on the Web. This informative book presents a variety of hard-sell and soft-sell approaches used by the most successful advertisers on the Web.

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Webworks : advertising / Thom Forbes.

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