MARC details
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2004052488 |
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DLC |
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20240430144101.0 |
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ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
050916s2005 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2004052488 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1403940975 (pbk.) : |
| Terms of availability |
42.50 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.W254 2005 |
| 069 ## - |
|---|
| -- |
08671808 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF 5415.13 .W254 2005 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF 5415.13 .W254 2005 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Walters, David, |
| Dates associated with a name |
1936- |
| 9 (RLIN) |
20990 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing and financial management : |
| Remainder of title |
new economy--new interfaces / |
| Statement of responsibility, etc |
David Walters, Michael Halliday. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Palgrave Macmillan, |
| Date of publication, distribution, etc |
2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 408 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 401-403) and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1 Marketing and finance interface issues for marketing strategy, analysis and decisions -- Part II Cost implications and cost characteristics affecting marketing strategy decisions -- Part III Financial structure and performance characteristics. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
This book explores the way in which marketing decisions can affect the financial performance of a company and the implications for management particularly in the context of the New Economy business models. It illustrates the interface between finance and marketing and how strategic marketing decisions can have important implications for sales volume, profitability, return on investment and other indices of performance. Topics include business planning in the New Economy, Marketing and finance -- roles and relationships, measuring value created for shareholders, working capital management, managing fixed asset base, managing cash flows, capital structure decisions, investment appraisal, managing a business portfolio, and performance planning and control. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| 9 (RLIN) |
81555 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Strategic planning. |
| 9 (RLIN) |
81556 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Corporations |
| General subdivision |
Finance. |
| 9 (RLIN) |
81557 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Halliday, Michael, |
| Dates associated with a name |
1947- |
| 9 (RLIN) |
81558 |
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p42.50 |
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04-09-2005 |
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08-06-10 |
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08-06-10 |
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Books |
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audmc |
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04-09-05 |
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m |
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eng |
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