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The effective use of market research : how to drive and focus better business decisions / Robin J. Birn.
Series: Market research in practice seriesPublication details: London ; Sterling, VA : Kogan Page, 2004.Edition: 4th edDescription: xiv, 226 p. ; 24 cmContent type:- text
- unmediated
- volume
- 074944200X (pbk.) :
- HF5415.2 .B49 2004
Contents:
Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.2 .B49 2004 (Browse shelf(Opens below)) | Available | 659516 |
Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.
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