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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
By: O'Guinn, Thomas C
.
Contributor(s): Allen, Chris T | Semenik, Richard J.
Publisher: Mason, OH : South-Western, Cengage Learning, c2015Edition: 7th ed.Description: xx, 407 p. : chiefly col. ill. ; 29 cm.ISBN: 9781285187815 (pbk.).Subject(s): Advertising media planning | Branding (Marketing) | Advertising | Advertising | Advertising media planning | Branding (Marketing)
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF5821.O34 2012 (Browse shelf(Opens below)) | Available | 5122164 |
Includes bibliographical references and index.
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