Marketing for tourism, hospitality & events : a global and digital approach / by Simon Hudson and Louise Hudson.

By:

Hudson, Simon [author.]

Contributor(s):

Hudson, Louise [author.]

Publisher: London : Sage, 2024Edition: Second editionDescription: xiv, 401 pages : color illustrations ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781529628081 (paperback)

Other title:

Marketing for tourism, hospitality and events

Subject(s):

LOC classification:

G155.A1H8 2024

Summary: This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries.

Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	G155.A1H8 2024 (Browse shelf(Opens below))	Available		Y20002861

Previous edition: 2017.

Includes bibliographical references and index.

This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries.

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Marketing for tourism, hospitality & events : a global and digital approach / by Simon Hudson and Louise Hudson.

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