Normal view
MARC view
The practice of public relations / Fraser P. Seitel.
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004.Edition: 9th edDescription: xxxiii, 568 p. : ill. (some col.) ; 26 cmISBN:- 0131020250
- 9780131020252
- HM1221 .S45 2004
Contents:
Pt. I. Evolution -- Ch. 1. Defining Public Relations -- Ch. 2. The Growth of Public Relations -- Pt. II. Preparation/Process -- Ch. 3. Communication -- Ch. 4. Management -- Ch. 5. Public Opinion -- Ch. 6. Ethics -- Ch. 7. The Law -- Ch. 8. Research -- Pt. III. The Publics -- Ch. 9. Print Media Relations -- Ch. 10. Electronic Media Relations -- Ch. 11. Employee Relations -- Ch. 12. Multicultural Community Relations -- Ch. 13. Government Relations -- Ch. 14. Consumer Relations -- Ch. 15. Investor Relations -- Ch. 16. International Relations -- Pt. IV. Execution -- Ch. 17. Public Relations Writing -- Ch. 18. Writing for the Eye and Ear -- Ch. 19. Public Relations and the Internet -- Ch. 20. Integrated Marketing Communications -- Ch. 21. Crisis Management -- Pt. V. The Future -- Ch. 22. The Golden Age.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HM 1221 .S45 2004 (Browse shelf(Opens below)) | Available | 5147361 |
Includes bibliographical references and index.
Pt. I. Evolution -- Ch. 1. Defining Public Relations -- Ch. 2. The Growth of Public Relations -- Pt. II. Preparation/Process -- Ch. 3. Communication -- Ch. 4. Management -- Ch. 5. Public Opinion -- Ch. 6. Ethics -- Ch. 7. The Law -- Ch. 8. Research -- Pt. III. The Publics -- Ch. 9. Print Media Relations -- Ch. 10. Electronic Media Relations -- Ch. 11. Employee Relations -- Ch. 12. Multicultural Community Relations -- Ch. 13. Government Relations -- Ch. 14. Consumer Relations -- Ch. 15. Investor Relations -- Ch. 16. International Relations -- Pt. IV. Execution -- Ch. 17. Public Relations Writing -- Ch. 18. Writing for the Eye and Ear -- Ch. 19. Public Relations and the Internet -- Ch. 20. Integrated Marketing Communications -- Ch. 21. Crisis Management -- Pt. V. The Future -- Ch. 22. The Golden Age.
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