Includes bibliographical references (pages 298-313) and index.

"Media and Communication Research Methods provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. Featuring international case studies and a student-friendly glossary, the book provides guidance on how to ask the 'right' research questions and select the 'right' research method. Media and Communication Research Methods is an indispensible text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods."--Publisher's website.

Introduction to Media and Communication Research Methods -- The research process -- Researching ownership and media policy -- Inside the producers' domain: ethnography and observational methods -- Measuring output: content analysis -- Text and talk: Critical DiscourseAnalysis -- Analysing narratives and discourse schema -- Symbols, semiotics and spectacle: analysing photographs -- Measuring audiences: survey research -- Interpreting audiences: focus group interviewing -- Dealing with data: computers and analysis software.