Normal view
MARC view
Applied crisis communication and crisis management : cases and exercises / W. Timothy Coombs, University of Central Florida.
Publication details: Thousand Oaks, CA : SAGE Publications, Inc., 2013.Description: pages cmISBN:- 9781452217802 (pbk.) :
- 1452217807 (pbk.) :
- HD49 .C6625 2013
Contents:
A short introduction to the case study method -- Crisis capsules -- Pampers and dry max chemical burn rumor -- Hershey, Cocoa, and child slavery/labor abuse -- Cadbury salmonella recall -- Peanut butter paste recall of 2009 -- Tetra pak, Nestle and ITX -- Nestle and greenpeace disagree over palm oil sourcing -- Carrefour, China, and the Olympic torch relay -- Sparboe farms and McDonald's part company over animal cruelty -- BP Texas city explosion -- Sigg and BPA -- West pharmaceutical services' dust explosion -- Jensen farm, listeria, and cantaloupe -- Chick-fil-a and the dangers of social issues -- The Bhopal tragedy -- Odwalla and e. coli -- Valujet flight 592 and the end of a brand -- Greenpeace pressures H&M to detox the garment industry -- Index -- About the author.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 49 .C6625 2013 (Browse shelf(Opens below)) | Available | 5102952 |
Includes bibliographical references and index.
A short introduction to the case study method -- Crisis capsules -- Pampers and dry max chemical burn rumor -- Hershey, Cocoa, and child slavery/labor abuse -- Cadbury salmonella recall -- Peanut butter paste recall of 2009 -- Tetra pak, Nestle and ITX -- Nestle and greenpeace disagree over palm oil sourcing -- Carrefour, China, and the Olympic torch relay -- Sparboe farms and McDonald's part company over animal cruelty -- BP Texas city explosion -- Sigg and BPA -- West pharmaceutical services' dust explosion -- Jensen farm, listeria, and cantaloupe -- Chick-fil-a and the dangers of social issues -- The Bhopal tragedy -- Odwalla and e. coli -- Valujet flight 592 and the end of a brand -- Greenpeace pressures H&M to detox the garment industry -- Index -- About the author.
There are no comments on this title.
Log in to your account to post a comment.