"A well-executed brochure allows multiple facets of a company's personality to shine. The format forms and informs the narrative. The pacing and rhythm shape the experience. Brochures feature and showcase not only design and brand but photographers, illustrators, writers, fonts, materials, texture, and color -- the art and craft of printing"--From introduction.

Introduction -- Small -- Luxury -- Medium -- This brochure was not supposed to happen -- Large -- Structure and creativity -- Extra large -- It needs to be exquisite -- Directory.