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Consumer behavior : buying, having, and being / Michael R. Solomon.
Analytics: Show analyticsPublication details: Boston : Pearson, c2013.Edition: 10th edDescription: xxiv, 614 p. : col. ill. ; 29 cmISBN:- 9780273767312 (pbk.)
- 0273767313 (pbk.)
- 9780132671842 (hardback)
- 0132671840 (hardback)
- HF 5415.32 .S6 2013
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
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Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5415.32 .S6 2013 (Browse shelf(Opens below)) | Available | 5134516 |
Previous ed.: Boston, Mass.: Pearson, 2011.
Includes bibliographical references and indexes.
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
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