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10 principles of advertising / Robert Shore.
Publication details: London : Vivays, 2012.Description: 176 p.: col. ill. ; 25 cmISBN:- 9781908126306 (pbk.) :
- 1908126302 (pbk.) :
- Ten principles of advertising
- NC997 .S556 2012
Contents:
Principle 1: Know Your Audience Principle 2: Behind Every Great Advertising Campaign is a Great Creative Concept Principle 3: Less is More Principle 4: A Picture is Worth a Thousand Words - But Never Underestimate the Power of a Great Headline Principle 5: Originality is Just Copying with a Twist Principle 6: The Medium is - or at Least has a Serious Impact on - the Message Principle 7: There's No Such Thing as Bad Publicity Principle 8: Restrictions will Set You Free Principle 9: Once is Never Enough Principle 10: Ignore All Rules and Prescriptions
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | NC 997 .S556 2012 (Browse shelf(Opens below)) | Available | 5142106 |
Principle 1: Know Your Audience Principle 2: Behind Every Great Advertising Campaign is a Great Creative Concept Principle 3: Less is More Principle 4: A Picture is Worth a Thousand Words - But Never Underestimate the Power of a Great Headline Principle 5: Originality is Just Copying with a Twist Principle 6: The Medium is - or at Least has a Serious Impact on - the Message Principle 7: There's No Such Thing as Bad Publicity Principle 8: Restrictions will Set You Free Principle 9: Once is Never Enough Principle 10: Ignore All Rules and Prescriptions
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