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Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.

By: Contributor(s): Publication details: New York, NY : McGraw-Hill/Irwin, c2013.Edition: 14th edDescription: xxxix, 722 p.: col. ill.; 28 cmISBN:
  • 9780078028953 (loose leaf) :
  • 0078028957 (loose leaf) :
Subject(s): LOC classification:
  • HF5821 .B62 2013
Holdings
Item type Current library Home library Shelving location Call number Status Date due Barcode
Books Books American University in Dubai American University in Dubai Main Collection HF 5821 .B62 2013 (Browse shelf(Opens below)) Available 5143061

Loose leaf.

Includes index.

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