Includes bibliographical references and index.

Honoring a commitment -- Understanding cancer -- The promise and limits of cancer screening -- Cut, poison, and burn: a look at today's treatment options -- What the market will bear -- Paying more, settling for less -- Cancer's collateral damage -- Shifting the research approach -- The promise of prevention -- Cancer-proofing the environment -- Ending the scourge of tobacco -- Fighting cancer with nutrition and physical activity -- The power of vitamin D -- Can pills prevent cancer? -- On the cutting edge of science -- Final word: from imagination to transformation.