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Rethinking reputation : how PR trumps marketing and advertising in the new media world / Fraser P. Seitel, John Doorley.
Publication details: New York : Palgrave Macmillan, 2012.Edition: 1st edDescription: x, 235 p. ; 25 cmISBN:- 9780230338333 :
- 023033833X :
- HD59 .S365 2012
Contents:
The power of relationships -- The power of publicity -- The power of your personal or company brand -- The power of planning -- The power of reputation -- Control the agenda -- Take either road--just stick to it -- Stick to the script -- The sin of spin -- Rethinking reputation.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 59 .S365 2012 (Browse shelf(Opens below)) | Available | 5075116 |
Includes bibliographical references (p. [227]-230) and index.
The power of relationships -- The power of publicity -- The power of your personal or company brand -- The power of planning -- The power of reputation -- Control the agenda -- Take either road--just stick to it -- Stick to the script -- The sin of spin -- Rethinking reputation.
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