Normal view
MARC view
Consumer behavior / Michael R. Solomon.
Analytics: Show analyticsPublication details: Boston : Prentice Hall, 2012.Edition: 10th edDescription: xxiii, 614 p. : col. ill. ; 29 cmISBN:- 9780132671842 :
- 0132671840 :
- HF5415.32 .S6 2012
Contents:
Section 1: Consumers in the Marketplace -- Chapter 1: Buying, Having, and Being -- Section 2: Consumers as Individuals -- Chapter 2: Perception -- Chapter 3: Learning and Memory -- Chapter 4: Motivation and Global Values -- Chapter 5: The Self -- Chapter 6: Personality and Psychographics -- Section 3: Consumers as Decision Makers -- Chapter 7: Attitudes and Persuasion -- Chapter 8: Decision Making -- Chapter 9: Buying and Disposing -- Chapter 10: Organizational and Household Decision Making -- Section 4: Consumers and Subcultures -- Chapter 11: Groups and Social Media -- Chapter 12: Social Class and Lifestyles -- Chapter 13: Subcultures -- Chapter 14: Culture.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.32 .S6 2012 (Browse shelf(Opens below)) | Available | 5071548 |
Section 1: Consumers in the Marketplace -- Chapter 1: Buying, Having, and Being -- Section 2: Consumers as Individuals -- Chapter 2: Perception -- Chapter 3: Learning and Memory -- Chapter 4: Motivation and Global Values -- Chapter 5: The Self -- Chapter 6: Personality and Psychographics -- Section 3: Consumers as Decision Makers -- Chapter 7: Attitudes and Persuasion -- Chapter 8: Decision Making -- Chapter 9: Buying and Disposing -- Chapter 10: Organizational and Household Decision Making -- Section 4: Consumers and Subcultures -- Chapter 11: Groups and Social Media -- Chapter 12: Social Class and Lifestyles -- Chapter 13: Subcultures -- Chapter 14: Culture.
There are no comments on this title.
Log in to your account to post a comment.