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Business research methods / William G. Zikmund ...[et al.].
Publication details: Mason, OH : South-Western, c2013.Edition: 9th edDescription: 670 p. : ill. ; 28 cmContent type:- text
- unmediated
- volume
- 9781111826925 :
- 1111826927 :
- HD30.4 .Z54 2013
Contents:
Introduction {u2013} Beginning Stages of the Research Process {u2013} Research Methods for Collecting Primary Data {u2013} Measurement Concepts {u2013} Sampling and Fieldwork {u2013} Data Analysis and Presentation {u2013} Comprehensive Cases with Computerized Databases.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 30.4 .Z54 2013 (Browse shelf(Opens below)) | Available | 5070228 |
Introduction {u2013} Beginning Stages of the Research Process {u2013} Research Methods for Collecting Primary Data {u2013} Measurement Concepts {u2013} Sampling and Fieldwork {u2013} Data Analysis and Presentation {u2013} Comprehensive Cases with Computerized Databases.
Includes bibliographical references and index.
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