Includes index.

Still living in the past : why history matters -- North Korea : a distorted mirror -- The IMF crisis and its impact on South Korea -- The middle nation : how Korea navigates between Japan and China -- So long Uncle Sam : the Korean-U.S. relationship -- Korea in the driver's seat : a short history of the Korean car -- Samsung eternal : from rice trading to 174 billion in sales -- LG's rebirth : Lak Hui learns to create its own luck -- Technology Nirvana : Korea's wired and wireless leadership -- The Korean wave : ebbing or flowing? -- The culture of business : what it's like to work and play in Korea -- Teeing off : Korea's obsession with golf -- From homogeneity to multiculturalism : the world comes to Korea -- A changing society : shifting roles in modern Korea -- Whither the north? : four scenarios for the future of North Korea -- Toward Korea 3.0 : challenges and opportunities for the next forty years.