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Bite-sized marketing : realistic solutions for the overworked librarian / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman.
Publication details: Chicago : American Library Association, 2010.Description: xi, 140 p. : ill. ; 26 cmISBN:- 9780838910009 (pbk.) :
- 0838910009 (pbk.) :
- Z716.3 .D69 2010
Contents:
Summary: Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | Z 716.3 .D69 2010 (Browse shelf(Opens below)) | Available | 5056967 |
Includes index.
Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices.
Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
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