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The consuming instinct : what juicy burgers, Ferraris, pornography, and gift giving reveal about human nature / Gad Saad.

By: Publication details: Amherst, N.Y. : Prometheus Books, 2011.Description: 374 p. : col. ill.; 24 cmISBN:
  • 9781616144296 :
  • 1616144297 :
Subject(s): LOC classification:
  • HF5415.32 .S18 2011
Contents:
Consumers : born and made -- I will survive -- Let's get it on -- We are family -- That's what friends are for -- Cultural products : fossils of the human mind -- Local versus global advertising -- Marketing hope by selling lies -- Darwinian rationale for consumer irrationality -- Darwin in the halls of the business school -- Concluding remarks.
Holdings
Item type Current library Home library Shelving location Call number Status Date due Barcode
Books Books American University in Dubai American University in Dubai Main Collection HF 5415.32 .S18 2011 (Browse shelf(Opens below)) Available 5039175

Includes bibliographical references (p. 295-340) and index.

Consumers : born and made -- I will survive -- Let's get it on -- We are family -- That's what friends are for -- Cultural products : fossils of the human mind -- Local versus global advertising -- Marketing hope by selling lies -- Darwinian rationale for consumer irrationality -- Darwin in the halls of the business school -- Concluding remarks.

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