AUD Library Catalog

Image from Google Jackets
Normal view MARC view

Global strategic management / Jñedrzej George Frynas, Kamel Mellahi.

By: Contributor(s): Publication details: Oxford ; New York : Oxford University Press, c2011.Edition: 2nd edDescription: xxix, 422 p. : ill. ; 25 cmISBN:
  • 9780199543939 (pbk.)
Subject(s): LOC classification:
  • HD62.4 .M45 2011
Contents:
PART I: INTRODUCTION; 1. Introduction to Global Strategic Management; PART II: GLOBAL STRATEGIC ANALYSIS; 2. Global Business Environment - The External Macro Environment; 3. Global Business Environment - The Industry Environment; 4. Global Business Environment - Analysis of the Internal Environment; PART III: GLOBAL STRATEGIC DEVELOPMENT; 5. Managing the Internationalisation Process; 6. International Strategic Alliances: Partnership and Co-Operation; 7. The Subsidiary-Level Strategy; 8. Headquarter-Level Strategy; PART IV: GLOBAL STRATEGIC IMPLEMENTATION; 9. Global Structures and Designs; 10. Global Management of Change; PART V: GLOBAL STRATEGIC INNOVATION; 11. Global Management of Innovation and Knowledge; 12. Corporate Social Responsibility and Innovation
Holdings
Item type Current library Home library Shelving location Call number Status Date due Barcode
Books Books American University in Dubai American University in Dubai Main Collection HD 62.4 .M45 2011 (Browse shelf(Opens below)) Available 5040369

PART I: INTRODUCTION; 1. Introduction to Global Strategic Management; PART II: GLOBAL STRATEGIC ANALYSIS; 2. Global Business Environment - The External Macro Environment; 3. Global Business Environment - The Industry Environment; 4. Global Business Environment - Analysis of the Internal Environment; PART III: GLOBAL STRATEGIC DEVELOPMENT; 5. Managing the Internationalisation Process; 6. International Strategic Alliances: Partnership and Co-Operation; 7. The Subsidiary-Level Strategy; 8. Headquarter-Level Strategy; PART IV: GLOBAL STRATEGIC IMPLEMENTATION; 9. Global Structures and Designs; 10. Global Management of Change; PART V: GLOBAL STRATEGIC INNOVATION; 11. Global Management of Innovation and Knowledge; 12. Corporate Social Responsibility and Innovation

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.
  • Monday - Friday
  • 8:00 AM - 5:00 PM
  • Saturday - Sunday
  • Closed
  • Phone: +971 431 83183
  • Email: Library@aud.edu
  • Address: Sheikh Zayed Road -- P.O. Box 28282, Dubai, AE
  • Map & Directions