The third screen : marketing to your customers in a world gone mobile / Chuck Martin.

By:

Martin, Chuck, 1949-

Publication details: Boston : Nicholas Brealey Pub., 2011.Description: xxvi, 230 p. ; 24 cmISBN:

9781857885644 :
1857885643 :

Subject(s):

LOC classification:

HF5415.1265 .M3288 2011

Summary: Mobile is game changing -- The rise of the untethered consumer -- Smartphones rule -- Real time moves to all the time -- Customer engagement in a world gone mobile -- There's an App for that: the new broadcasting -- On location, on location, on location: LBM -- The finding: search on steroids -- Social goes mobile -- The push-pull of mobile -- The new laws of (inbound) mobile marketing.

Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HF 5415.126 5 M3288 2011 (Browse shelf(Opens below))	Available		5036347

Mobile is game changing -- The rise of the untethered consumer -- Smartphones rule -- Real time moves to all the time -- Customer engagement in a world gone mobile -- There's an App for that: the new broadcasting -- On location, on location, on location: LBM -- The finding: search on steroids -- Social goes mobile -- The push-pull of mobile -- The new laws of (inbound) mobile marketing.

Includes index.

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The third screen : marketing to your customers in a world gone mobile / Chuck Martin.

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