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Beating the commodity trap : how to maximize your competitive position and increase your pricing power / Richard A. D'Aveni.
Publication details: Boston, Mass. : Harvard Business Press, c2010.Description: xiv, 194 p. : ill. ; 24 cmISBN:- 9781422103159 :
- 1422103153 :
- HF1040.7 .D38 2010
Contents:
The three commodity traps : from diamonds to glass -- The deterioration trap : how to manage market power to beat low-end competitors -- The proliferation trap : how to manage multiple threats to your competitive position -- The escalation trap : how to manage the escalating momentum of one-upmanship -- The diamond in the rough : how to keep finding your best competitive position.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 1040.7 .D38 2010 (Browse shelf(Opens below)) | Available | 5040699 |
Includes bibliographical references and index.
The three commodity traps : from diamonds to glass -- The deterioration trap : how to manage market power to beat low-end competitors -- The proliferation trap : how to manage multiple threats to your competitive position -- The escalation trap : how to manage the escalating momentum of one-upmanship -- The diamond in the rough : how to keep finding your best competitive position.
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