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MARC view
Strategic management in action / Mary Coulter.
Publication details: Boston : Prentice Hall, c2010.Edition: 5th edDescription: xix, 311 p. : ill. ; 26 cmISBN:- 9780137042869 (International ed.)
- 0137042868 (International ed.)
- HD30.28 .C696 2010
Contents:
Introducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Special topics : international strategies and strategies for entrepreneurial ventures and not-for-profits.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HD 30.28 .C696 2010 (Browse shelf(Opens below)) | Available | 5016564 |
Includes bibliographical references and index.
Introducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Special topics : international strategies and strategies for entrepreneurial ventures and not-for-profits.
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