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The 1% windfall : how successful companies use price to profit and grow / Rafi Mohammed.
Publication details: New York : Harper Collins, c2010.Description: xxix, 224 p. : ill. ; 24 cmContent type:- text
- unmediated
- volume
- 9780061684326 :
- 0061684325 :
- One percent windfall
- HF5416.5 .M648 2010
Contents:
Summary: "A book that explores the importance of pricing by simply asking: How does increasing prices just 1% impact profit?"--Provided by publisher.
The 1% windfall -- I: The foundation of pricing: value-based pricing -- Capture value by thinking like a customer -- II: The strategy of pricing -- Pick-a-plan -- Versioning -- Differential pricing -- III: Implementation: use price to profit and grow -- Offensive pricing: create a pricing blossom strategy -- Defensive pricing: recession, inflation, and new competitors -- Create a culture of profit -- Make a pricing action plan.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5416.5 .M648 2010 (Browse shelf(Opens below)) | Available | 5027115 |
Includes bibliographical references and index.
The 1% windfall -- I: The foundation of pricing: value-based pricing -- Capture value by thinking like a customer -- II: The strategy of pricing -- Pick-a-plan -- Versioning -- Differential pricing -- III: Implementation: use price to profit and grow -- Offensive pricing: create a pricing blossom strategy -- Defensive pricing: recession, inflation, and new competitors -- Create a culture of profit -- Make a pricing action plan.
"A book that explores the importance of pricing by simply asking: How does increasing prices just 1% impact profit?"--Provided by publisher.
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