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The 1% windfall : how successful companies use price to profit and grow / Rafi Mohammed.

By: Publication details: New York : Harper Collins, c2010.Description: xxix, 224 p. : ill. ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780061684326 :
  • 0061684325 :
Other title:
  • One percent windfall
Subject(s): LOC classification:
  • HF5416.5 .M648 2010
Contents:
The 1% windfall -- I: The foundation of pricing: value-based pricing -- Capture value by thinking like a customer -- II: The strategy of pricing -- Pick-a-plan -- Versioning -- Differential pricing -- III: Implementation: use price to profit and grow -- Offensive pricing: create a pricing blossom strategy -- Defensive pricing: recession, inflation, and new competitors -- Create a culture of profit -- Make a pricing action plan.
Summary: "A book that explores the importance of pricing by simply asking: How does increasing prices just 1% impact profit?"--Provided by publisher.

Includes bibliographical references and index.

The 1% windfall -- I: The foundation of pricing: value-based pricing -- Capture value by thinking like a customer -- II: The strategy of pricing -- Pick-a-plan -- Versioning -- Differential pricing -- III: Implementation: use price to profit and grow -- Offensive pricing: create a pricing blossom strategy -- Defensive pricing: recession, inflation, and new competitors -- Create a culture of profit -- Make a pricing action plan.

"A book that explores the importance of pricing by simply asking: How does increasing prices just 1% impact profit?"--Provided by publisher.

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