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Bank 2.0 : how customer behaviour and technology will change the future of financial services / Brett King.
Publication details: Singapore : Marshall Cavendish Business, 2010.Description: 397 p. : ill. ; 24 cmContent type:- text
- unmediated
- volume
- 9789814302074 (hbk.)
- 9814302074
- HG1616.C87 K56 2010
Contents:
What the internet and "crackberry" have taught customers -- Measuring the customer experience -- Rebuilding the branch one customer at a time -- Please hang up and try again : contact centres and IVRs -- Web : more than 10 years ... and still broken -- Mobile : the new internet and death of cash? -- ATM and self-service banking : convergence and control -- Navigating rapid change dynamics -- Deep impact : technology and disruptive innovation -- Gridless customer experience : more complexity, more choice -- The emergence of the prosumer : collective intelligence, social networking and web 2.0 -- Future payments and case : RFID, biometrics, P2P micropayments, digital cash -- Death of advertising : predictive and precognitive sales and marketing -- The BANK 2.0 road map.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HG 1616 .C87 K56 2010 (Browse shelf(Opens below)) | Available | 5025386 |
What the internet and "crackberry" have taught customers -- Measuring the customer experience -- Rebuilding the branch one customer at a time -- Please hang up and try again : contact centres and IVRs -- Web : more than 10 years ... and still broken -- Mobile : the new internet and death of cash? -- ATM and self-service banking : convergence and control -- Navigating rapid change dynamics -- Deep impact : technology and disruptive innovation -- Gridless customer experience : more complexity, more choice -- The emergence of the prosumer : collective intelligence, social networking and web 2.0 -- Future payments and case : RFID, biometrics, P2P micropayments, digital cash -- Death of advertising : predictive and precognitive sales and marketing -- The BANK 2.0 road map.
Includes bibliographical references (p. 394-397).
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