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Middle market strategies : how private companies use the markets to create value / Richard M. Trottier.
Publication details: Hoboken, N.J. : John Wiley, c2009.Description: xiii, 265 p. : ill. ; 24 cmISBN:- 9780470464571 :
- 0470464577 :
- HG4027.7 .T76 2009
Contents:
Ch. 1. Market overview -- Ch. 2. Rise of the middle market -- Ch. 3. Market segmentation matters -- Ch. 4. Middle market structure -- Ch. 5. Middle market by industry -- Ch. 6. Monetizing the middle market -- Ch. 7. The information imperative -- Ch. 8. Traffic cops, regulators, and rule makers -- Ch. 9. Who gets what, when, where, and how -- Ch. 10. Transfer trends -- Ch. 11. Market makers and matchmakers -- Ch. 12. Market cycles -- Ch. 13. New rules of the game -- Ch. 14. Motivational walls -- Ch. 15. Capital walls -- Ch. 16. Operational walls -- Ch. 17. Market walls -- Ch. 18. Transfer walls -- Ch. 19. Winning the middle market -- App. Demographic study.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HG 4027.7 .T76 2009 (Browse shelf(Opens below)) | Available | 5047059 |
Includes bibliographical references and index.
Ch. 1. Market overview -- Ch. 2. Rise of the middle market -- Ch. 3. Market segmentation matters -- Ch. 4. Middle market structure -- Ch. 5. Middle market by industry -- Ch. 6. Monetizing the middle market -- Ch. 7. The information imperative -- Ch. 8. Traffic cops, regulators, and rule makers -- Ch. 9. Who gets what, when, where, and how -- Ch. 10. Transfer trends -- Ch. 11. Market makers and matchmakers -- Ch. 12. Market cycles -- Ch. 13. New rules of the game -- Ch. 14. Motivational walls -- Ch. 15. Capital walls -- Ch. 16. Operational walls -- Ch. 17. Market walls -- Ch. 18. Transfer walls -- Ch. 19. Winning the middle market -- App. Demographic study.
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