Chapter 1. Foundations -- The Purpose of Strategy -- The Role of the CEO -- Five Choices that Shape Strategy -- A Strategic Management Framework -- Chapter 2. The Economic of Strategic Management -- Economic Profit -- Economic Profit and Strategy Valuation -- The Financial Drivers of Economic Profit and Equity Value -- The Strategic Drivers of Economic Profit and Equity Value -- Dealing with Mythology -- Chapter Summary -- Chapter 3. Choosing the Right Performance Objectives -- Aspirations -- Business Unit Objectives -- Company Objectives -- The Tyranny of Top-Down Targets -- Chapter Summary -- Chapter 4. Making the Right Participation Choices -- General Considerations -- Assessing Participation Opportunities -- Offering Choices -- Geographic Market Choices -- Customer Segment Choices -- Corporate Participation Choices -- Chapter Summary -- Chapter 5. Making the Right Positioning Choices -- Positioning Choices and Competitive Advantage -- Business Models -- Execution Capabilities -- Corporate Positioning Choices -- Chapter Summary -- Chapter 6. Making the Right Organizational Choices -- The Institutional Imperative -- Governance Practices -- Executive Processes -- Executive Capabilities -- Chapter Summary -- Chapter 7. Making the Right Risk Management Choices -- Clarifying "Risk" -- Setting Risk Thresholds -- Portfolio Choices -- Balance Sheet Choices -- Ethical Choices -- Chapter Summary -- Chapter 8. Making it Work -- Conditions Conductive to Success -- Priorities for Change -- The Prize -- Chapter Summary -- Appendix I. Economic Profit Growth, Earnings Growth, and Total Shareholder Returns -- The Data -- The Analysis -- Discussion of the Results -- Appendix II. Economic Profit and Equity Value -- Valuation Models -- Maximizing Economic Profit Growth versus Maximizing Equity Value -- Valuation Issues -- Appendix III. Economic Profit and Equity Value: Illustration -- Appendix IV. Reconsidering the Corporate Center -- The Need for Change -- Creating a New Model of the Center -- Conclusion -- Appendix V. CEO Pay Practices: An Alternative -- Typical Package -- An Alternative Approach -- Illustrative Compensation Plan -- Alerting the Board Early and Often.

Includes bibliographical references and index.