Normal view
MARC view
Media literacy / W. James Potter.
Publication details: Thousand Oaks : SAGE Publications, 2011.Edition: 5th edDescription: xxi, 462 p. : 22 cmISBN:- 9781412979450 (pbk.) :
- 1412979455 (pbk.) :
- P96.M4 P68 2011
Contents:
Introduction -- Why increase media literacy? -- Media literacy approach -- Audience. Audience : individual perspective -- Industry perspective on audience -- Children as a special audience -- Industry. Development of the mass media industries -- Economic perspective -- Current status -- Content. Mass media content and reality -- News -- Entertainment content -- Advertising.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | P 96 .M4 P68 2011 (Browse shelf(Opens below)) | Available | 5002061 |
Includes bibliographical references and index.
Introduction -- Why increase media literacy? -- Media literacy approach -- Audience. Audience : individual perspective -- Industry perspective on audience -- Children as a special audience -- Industry. Development of the mass media industries -- Economic perspective -- Current status -- Content. Mass media content and reality -- News -- Entertainment content -- Advertising.
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