Normal view
MARC view
Beyond the core : expand your market without abandoning your roots / Chris Zook.
Publication details: Boston : Harvard Business School Pub., c2004.Description: xv, 214 p. : ill. ; 24 cmISBN:- 9781578519514 :
- 1578519519 :
- HD2746 .Z657 2004
Contents:
The growth crisis? : dangerous moves beyond the core -- Visualizing the ideal? : the first principle of adjacency growth -- Evaluating adjacency moves? : balancing desire with data -- Orchestrating adjacency moves? : strengthening the core vs. investing in adjacencies -- Executing adjacency moves? : managing the key organizational issues that most influence success or failure -- Transforming moves? : redefining the core through adjacencies.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 2746 .Z657 2004 (Browse shelf(Opens below)) | Available | 603590 |
Includes bibliographical references and index.
The growth crisis? : dangerous moves beyond the core -- Visualizing the ideal? : the first principle of adjacency growth -- Evaluating adjacency moves? : balancing desire with data -- Orchestrating adjacency moves? : strengthening the core vs. investing in adjacencies -- Executing adjacency moves? : managing the key organizational issues that most influence success or failure -- Transforming moves? : redefining the core through adjacencies.
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