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Going global : an information sourcebook for small and medium-sized businesses / Susan C. Awe.
Publication details: Santa Barbara, CA : Libraries Unlimited, c2009.Description: xv, 265 p. : ill. ; 24 cmISBN:- 9781591586517 (pbk.) :
- 1591586518 (pbk.) :
- HD2341 .A94 2009
Contents:
Why get into international trade -- Research, statistics, and information gathering -- Market analysis/competitive strategy -- Approaches to exporting/importing -- Basics of setting up an international business -- The entering the world of international selling or franchising -- Sustaining and managing international trade ventures -- The internet and selling globally.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 2341 .A94 2009 (Browse shelf(Opens below)) | Available | 603288 |
Includes bibliographical references and index.
Why get into international trade -- Research, statistics, and information gathering -- Market analysis/competitive strategy -- Approaches to exporting/importing -- Basics of setting up an international business -- The entering the world of international selling or franchising -- Sustaining and managing international trade ventures -- The internet and selling globally.
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