Normal view
MARC view
Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick.
Series: Wadsworth series in mass communication and journalismPublication details: Boston, MA : Wadsworth, c2011.Edition: 9th edDescription: xii, 464 p. : ill. ; 24 cmISBN:- 9781439082744 (pbk.)
- 143908274X (pbk.)
- P91.3 .W47 2011
Contents:
Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | P 91.3 .W47 2011 (Browse shelf(Opens below)) | Available | 604460 |
Includes bibliographic references and indexes.
Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations.
There are no comments on this title.
Log in to your account to post a comment.