Normal view
MARC view
International public relations : negotiating culture, identity, and power / Patricia A. Curtin, T. Kenn Gaither.
Publication details: Thousand Oaks, CA : SAGE Publications, c2007.Description: xiii, 304 p. : ill., map ; 23 cmISBN:- 9781412914147 :
- 1412914140 :
- HM1221 .C87 2007
Contents:
The challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HM 1221 .C87 2007 (Browse shelf(Opens below)) | Available | 601889 |
Includes bibliographical references (p. 265-281) and index.
The challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice.
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