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Building and managing successful businesses in the Middle East Joern-Carlos Kuntze, Marc Hormann, ... [et al.].
Publication details: Dubai, UAE ; London, UK : Motivate Pub., 2008.Description: 156 p. : ill. ; 24 cmISBN:- 9781860632280
- HF3861.T7 K859 2008
Contents:
Summary: [This book] is the definitive management text addressing the ever-increasing number of managers and companies pursuing opportunities and building business in the UAE and the Middle East. Case studies summarize key insights and experiences from the region's leading multinational companies._BOOK JACKET.
CH.1. Fast facts and figures -- Ch.2. Why multinationals are heading to the GCC -- Ch.3. Basic strategies of internationalization -- Ch.4. Successful market participation -- Ch.5. The four Ps of marketing to the region -- Ch.6. Long-term risk factors -- Ch.7. Business opportunities.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 3861 .T7 K859 2008 (Browse shelf(Opens below)) | Available | 5024537 | ||
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Books
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American University in Dubai | American University in Dubai | Main Collection | HF 3861 .T7 K859 2008 (Browse shelf(Opens below)) | Available | 50730 |
Includes bibliographical references and index.
[This book] is the definitive management text addressing the ever-increasing number of managers and companies pursuing opportunities and building business in the UAE and the Middle East. Case studies summarize key insights and experiences from the region's leading multinational companies._BOOK JACKET.
CH.1. Fast facts and figures -- Ch.2. Why multinationals are heading to the GCC -- Ch.3. Basic strategies of internationalization -- Ch.4. Successful market participation -- Ch.5. The four Ps of marketing to the region -- Ch.6. Long-term risk factors -- Ch.7. Business opportunities.
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