Always on : advertising, marketing and media in an era of consumer control / Christopher Vollmer with Geoffrey Precourt.

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Publication details: New York, NY : McGraw-Hill, c2008.Description: 215 p. : ill. ; 21 cmISBN:

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HF 5415.1265 .V644 2008 (Browse shelf(Opens below))	Available		602063

Includes bibliographical references (p.199-204) and index.

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