Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands / Bernd H. Schmitt.

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Publication details: New York, NY : Free Press, c1999.Description: xix, 280 p. : ill. ; 24 cmISBN:

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LOC classification:

Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HF 5415.13 .S343 1999 (Browse shelf(Opens below))	Checked out	2022-09-28	601887

Includes bibliographical references (p. 255-265) and index.

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