Normal view
MARC view
Introduction to communication research / John C. Reinard.
Publication details: Boston, MA : McGraw-Hill Higher Education, c2008.Edition: 4th edDescription: xviii, 588, [160] p. : ill. ; 23 cmISBN:- 9780072862959 (pbk.) :
- 0072862955 (pbk.) :
- P91.3 .R38 2008
Contents:
Part 1. Introduction to the field -- Chapter 1. The role of research in communication -- Chapter 2. Communication research problems -- Part 2. Understanding rudiments of research reasoning -- Chapter 3. Conceptualizations in communication research -- Chapter 4. Measurement in communication research -- Chapter 5. composing the communication argument: the reasoning and the evidence -- Part 3. Design of research -- Chapter 6. Conducting textual analyses -- Chapter 7. Qualitative methods: ethnography, participant observation, and fieldwork -- Chapter 8. Content analysis of communication -- Chapter 9. Design of descriptive empirical research in communication -- Chapter 10. Design of experimental research in communication -- Chapter 11. Sampling -- Part 4. Statistical analysis of data -- Chapter 12. Descriptive statistics -- Chapter 13. Introductory inferential statistics I: hypothesis testing with two means -- Chapter 14. Inferential statistics II: beyond two means -- Chapter 15. Meta-analysis.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | P 91.3 .R38 2008 (Browse shelf(Opens below)) | Available | 600061 |
Includes bibliographical references and index.
Part 1. Introduction to the field -- Chapter 1. The role of research in communication -- Chapter 2. Communication research problems -- Part 2. Understanding rudiments of research reasoning -- Chapter 3. Conceptualizations in communication research -- Chapter 4. Measurement in communication research -- Chapter 5. composing the communication argument: the reasoning and the evidence -- Part 3. Design of research -- Chapter 6. Conducting textual analyses -- Chapter 7. Qualitative methods: ethnography, participant observation, and fieldwork -- Chapter 8. Content analysis of communication -- Chapter 9. Design of descriptive empirical research in communication -- Chapter 10. Design of experimental research in communication -- Chapter 11. Sampling -- Part 4. Statistical analysis of data -- Chapter 12. Descriptive statistics -- Chapter 13. Introductory inferential statistics I: hypothesis testing with two means -- Chapter 14. Inferential statistics II: beyond two means -- Chapter 15. Meta-analysis.
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